To utilize 20 years of industry knowledge and experience and assist with a company's Integrated Marketing Communications.
Web Content Writing
Search Engine Optimization
Social Media Marketing
Adobe Premiere Pro
Adobe After Effects
Social Media (Twitter, Facebook, YouTube, LinkedIn, Instagram)
CMS (Magento, Wordpress, Concrete5, MODX)
Ad campaigns (LinkedIn, Google)
LinkedIn Sales Navigator
Handled all digital marketing assets for two companies
Designed datasheets/brochures/technical bulletins. A lot of this was updating current assets with a new brand/look. Also made them print-ready for distribution (InDesign)
Website maintenance. Oversaw all updates for current websites (both companies). (WordPress)
Lead generation. Collected between 200 to 300 MQL a month using various tools and resources. The main tool was LinkedIn Ads
Wrote press releases. I produced one PR a week.
Email Marketing Campaign. This was distributed monthly to approximately 7,000 subscribers. Mostly company news and information. (Mailchimp)
Presentations. Decks for sales folks to use when talking with prospects. (Powerpoint)
Social Media. Used various forums to showcase applications, make announcements and follow prospects. Collected more than 5,000 followers for both companies in the past year (LinkedIn, Twitter, Facebook, Instagram, YouTube)
SEO monitored daily activity
Analytics for both websites and all social media platforms. Produced weekly reports showing the ebb
and flow of activity (Google Analytics)
Worked with outside media groups
Created marketing material. Catalogs and sell sheets showcasing products and specs of products. Catalogs and sell sheets created using InDesign.
Took photos of products for use in marketing material. Set up the studio, including lighting and remote access. Edit High-resolution photos using Photoshop and ACDSee.
Updated company website. CMS: Magento. Store admin: process orders that come through the website and create opportunities and sales in Salesforce. Set up all web leads that come through the website in Salesforce.
Created email marketing campaigns. Send out email blasts to 25,000+ customers. Software to send emails: Vertical Response and later Mailchimp. Able to track opens, clicks, and bounces. Used for lead generation.
Tracked hits on the company website using Google Analytics.
Generated monthly employee newsletter. Newsletters created in InDesign. Compile fun company facts and newsworthy information each month.
Created artwork for T-Shirts and other company events using Illustrator and Photoshop.
Helped admin social media (Facebook, Twitter, Youtube).
Created video campaigns, including product information, how-to, testing, and marketing videos to show in tradeshows. Storyboarded videos, shot them, and edited them using Premiere Pro. Uploaded videos to the company's youtube channel. Also created a stop-motion video of constructing one of our large containers for three months. Took nearly 10,000 photos and compiled them into a 2:36 video.
Created the company's first online store. The online store generates about $80,000 in sales each year.
Product 360-degree animations. Shot product on the round table and then edited. Software used: Flash.
Designed the sports section for 35,000+ circulation paper five nights a week. Software used: Quark, NewsEdit, and Photoshop.
Was responsible for deciding what went into the section each night. Scoured AP wire services and helped with local content. Edited AP photos with Photoshop.
Several designs were placed in Oregon Newspaper Association contests as well as Regional contests in the largest circulation category.
Created a very popular "Prep Focus" page that ran every Thursday. "Prep Focus" was a page dedicated to local high school sports and consisted of quick-hit information. Was recognized by several editors and designers for its design and layout
Also created a "Pick-it" contest that runs in the fall. Sports staff and a reader pick the local and college football games. 17 years later, the Pick-it contest remains a reader favorite!
Created page proofs each night. Color pages were sent as CYMK. Consistently met midnight deadlines.
Created 60+ page football tabs from 2000-2005 that provided preseason information on local college and high school teams.
Designed the front page of an award-winning West Texas newspaper that had 90,000+ circulation. Software used: Quark
A strong emphasis was on creativity. The sports editor was a very talented designer, and the expectation was the front of the sports page should carry a section. It was my job to meet those expectations despite two very tight deadlines each night.
Wrote columns, and stories and covered several local events, including baseball games and a rodeo.
Strong local high school content that had coverage of 100+ miles.
Helped design and wrote several stories for a 100+ page football tab.
Sports editor for 5,000 circulation newspaper on the Northern California coastline.
Covered one high school (Del Norte) and reported and wrote game recaps, and features on local high school athletes, and columns.
Designed sports page and usually one other page each night. Software: Quark.
Also covered local sporting events in Del Norte County.
Created a 35-page football tab.